Skillets

 

Background

It all started 25 years ago in Chicago, Illinois. Founder and CEO of Skillets, Ross Edlund, found his passion while going to school at Northwestern University. He had his life mapped out… Get a degree in history and then he planned to go off to law school! Well, that was until he met a man that had just finished chef school and did a lot of baking for caterers. He needed some help on the side with his baking business and Ross stepped in; this is where it all began, and he knew this industry would be a part of his life.

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3 Ways You Can Market Your Business Using Social Media

 

Let’s be honest. Looking around today you can’t help but notice smart phones literally everywhere. And on those smart phones, social media: Facebook, Instagram, YouTube, Twitter – You name it, most people have at least one. In fact, if you want some seriously scary ‘this is the world we’re living in’ data, how’s this strike you? There are approximately 7.5 billion people on Earth – of those, 4/7.5 billion (that’s 53%) are on the internet. Of those with internet, 3.2/4 billion = or 80% are ACTIVE social media users. Most of them using a mobile device. So yes, social media – maybe you hate it, but your business and your wallet want you to LOVE IT. And if you love yourself, you’ll learn to at least tolerate it as well.

Let’s jump right in with our tips for success:

  1. Build Awareness – As noted above, most people in the world have a cell phone nowadays. That means that no more are people printing off MapQuest to find your storefront. Instead, they’ll probably do it by clicking on a map they find on one of your responsive pages, guiding them and their money directly to you. Social Media allows for you to have fans and ratings and an incredibly BOOSTED VISIBILITY for little overhead in terms of both time and money.
  2. Communicate Authority – You likely don’t care if you customers are awed by your tech savviness, but I know you care if your tech illiteracy creates a barrier to them giving you money. SO, first step is to prove your expertise. A frequently updated site with relevant and NEW content will not only land you in the early stages of a Google search, but it will land you firmly in the minds of your target audience.
  3. Provide Engagement – One of the things I am consistently impressed with is any company that knows its bosses well… Because the boss is ALWAYS the customer. The best way to get to know anyone is to speak with them regularly. So double check – does your site allow for feedback? Does it have a ‘Chat Now’ option? And don’t always be a consumer of data from your consumers. Give them a little bit of yourself, too. Maybe one day, upload a video letting people see a sneak peak behind the office walls – experiencing your team lunch together with you. Or go Facebook Live sometime, answering questions in real time.Another aspect to engagement is providing support, answering questions, listening to criticism, and making customers feel heard. In many of the social mediums, there is an option to respond to direct messages from customers/clients immediately, even if it is to say ‘Thank you for contacting us. We’ve received your message and will get back to you as soon as we can’. People like to know that their thoughts weren’t lost in cyberspace!

One of the first steps for any business seeking to GROW is building awareness. Your company can’t grow if people don’t know you exist! Always, through remembering that your boss is your customer and always treating them like KINGS AND QUEENS – and that means listening to their thoughts, frustrations, questions and concerns – your business will continue to thrive. Enjoy the ride!

Bahia Bowls

Welcome to Bahia Bowls! This Acai Café was founded in 2017 and continues to rapidly expand primarily because of its nutritional options and delicious menu. Due to the current health crisis facing our nation, consumers have an even greater awareness and appetite for healthy, grab and go, low contact food options.  Since their inception, Bahia Bowls offers the convenience of ordering online with curbside pick-up, which is now more important than ever. Quick Service Restaurants (QSR), focused on healthy eating options will surely continue to gain momentum as consumers begin to rethink their dining options. Over the past three years, there has been a seismic shift across the industry, and Bahia Bowls is well positioned to be able to bring these options to consumers everywhere! Geared towards those who have an active lifestyle, Bahia Bowls launched this amazing concept in sunny Southwest Florida.  Since then, they haven’t looked back!

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Sam Dalton

Sam Dalton, Advisor at TCG, specializes in tenant, landlord and developer representation throughout South Florida. Sam has experience working with sophisticated institutional landlords and national credit tenants down to local landlords and small businesses. He has a knack for navigating adversity and working hard to deliver the best results for his clients, consistently putting their interest above his own.

Sam is originally from West Chester, PA which is a suburb just outside of Philadelphia. He moved to Southwest Florida in 2015 to study at Florida Gulf Coast University where he graduated Magna Cum Laude from FGCU’s Lutgert College of Business in 2019. After graduation, he made the “tough” decision to move to Fort Lauderdale to begin his career with Trinity. He enjoys going to the beach, riding his bike and playing/teaching golf! (Humble brag; scratch)

 

AREAS OF EXPERTISE
  • Trinity Commercial Group (2017 – Present)
TENANT RELATIONSHIPS
    • MD Now
    • Riverchase Dermatology
    • Phenix Salon Suites
    • Mayweather Boxing and Fitness
    • Caliber Collision
    • ATAX
    • Pet Supplies Plus
    • Big Whisk Brands
    • Frank Pepe Pizzeria Napoletana
    • Dominos
    • Dunkin Donuts
LANDLORDS
  • Keystone Holdings
DEVELOPERS
  • Keystone Holdings
  • London Bay Homes; ALF/ILF Division
AFFILIATIONS
  • ICSC
  • The First Tee of Broward
  • FGCU Alumni Association

Jeremiah’s Italian Ice

Welcome to Jeremiah’s Italian Ice where you can indulge in a refreshing, delicious treat that the whole family will love! From Italian ice and soft serve ice cream, to gelati and “pup cups”, this is the perfect place to hang out and enjoy a unique dessert. Nick Frisone and his wife Renata are so excited about opening up this Franchise here in Naples, FL! Read More

Shari Haling

Since moving to SW Florida in 1986, Shari has been a respected entrepreneur for over 25 years. She has earned a reputation of integrity with the ability to overcome obstacles. She has discipline, drive for perfection, and commitment to achieve and surpass expectations, ultimately earning client loyalty as their strategic partner.

Originally from Raleigh, North Carolina, Shari graduated from North Carolina State University with a BA in Business Management and a BA in Speech Communication. After visiting her dad while in college, she decided to move to the sunshine state after she graduated, where she would eventually marry her husband, Dante.

Shari has always taken fitness very seriously and make a point to maintain a healthy lifestyle!

AREAS OF EXPERTISE
  • Tenant Relationships
  • Landlord Relationships
  • Vendor Management
  • Proficient in Accounting, Budgeting & Proforma Preparation
  • Real Estate Sales and Leasing
  • Management of Personal Real Estate Assets
AFFILIATIONS
  • Florida Real Estate License
  • CIP of SWFL, Commercial Investment Professionals
  • SW Fl REIA, Real Estate Investment Association
  • N Fort Myers Civic Association
  • Florida Notary Public